Many of you know by now that I am chairing the JLBR Golf Classic. This week I was pondering the economy, and how PR could help spread the message about the upcoming event.I sat for a moment and thought if I were a corporation what I would do. I would have staff put together a media campaign, invite in the press and take out ads. If I were a professional athlete I would hire a PR firm, reinvent myself with new clothing, do interviews and make rounds of apologies. What one thing do these scenarios have in common???
MONEY
What is a non-profit to do when they are trying to raise money and not spend it? We have a media committee for the golf outing. They have written press releases, put up website, created post cards and rack cards. Yet is this enough during an economic downturn?I sought advice via the internet where I found this article “How to Become a Household Name” One line in the story caught my attention
“Another important way to generate media interest in your business is by harnessing the power of your own personality.”
Interesting, what is it I can do to generate PR and get the message to the community that we have a great event, we are sponsoring a children’s golf clinic and that the funds will go towards helping women and children in our area….
Talk to People…
Lots of them…
Its time to start a grass roots effort to raise awareness – call media outlets, banks, major corporations and the entire membership to inform them about the Golf Classic and ask them to help and mostly ask them to provide us with referrals.
All this effort should draw attention to the outing which will in turn generate interest and that will lead to donations.
Wish us luck…
Brenda,
ReplyDeleteGood luck!
I have to say, that is quite the dilemma though. I know how hard it is to do anything without money, but I guess I have never had to come up with a PR campaign sans money. I think it is really cool that you are chairing this organization to help women and children. I love being around children; I think they are so much fun, so anything that helps them is real special. I always listen to the Y-94 Radio-Thon and get sort of teary-eyed when the little children battling cancer come on. I think that people genuinely want to help children, so I hope you get the same success.
You have a big responsibility in your position. I understand exactly what you are saying about raising money in these economic times. Unfortunately, too many people are struggling just to make ends meet. They don't have the extra to donate to good causes.
ReplyDeleteYou are on the right track to be talking to the media, businesses, etc. They will help you get the word out and hopefully donate money themselves. People love to help women and children so you are working for a wonderful cause.